Wednesday, August 10, 2016
Magento 2 One Step checkout - what features should you need in checkout.
If shoppers have committed to buying a product, your job is to get them through checkout as swiftly as possible. To do so, ask as little of them as possible.
Most online stores assume the best way to streamline purchases is to reduce the number of steps in a checkout, hence the popularity of “one-step” checkouts. But a one-step checkout is no different from a five-step checkout if it demands the same input from customers, just condensed onto one page. The only real difference is that customers have to squint more. And here comes with the...