5 Trends Shaping Retail and Why All Employers Should Care

As retailers wrap up Q1 2016, now is a good time to reflect on recent retail trends as we look forward to what the future holds.

You have better know more about POS software trends in 2016. So you will understand Magento POS ipad.

Understanding the broader environmental shifts can shape our strategies and ensure we aren’t caught off guard. I’m going to highlight five trends retailers should keep in mind as well as insights all employers should consider to improve the customer and employee experience:

• Interconnectivity
• Omni-store
• Beacons and buttons
• Black Friday
• Personalization

In this first post, I’m going to focus on the first two trends. Interconnectivity is a collective digital transformation which has been building over the last several years. Technology spending isn’t simply a nice-to-do, it is a necessity. Traditionally, retailers considered their spending across five distinct categories: in-store hardware, in-store software, marketing and operations solutions, supply chain systems and hardware, and loss prevention/asset protection solutions.

Among the leading retail executives Innovative Retail Technologies (IRT) surveyed, tech spending decisions are no longer being made in these distinct category silos. Instead, they’re being made by cross-disciplinary teams with a holistic understanding of their enterprise and Omni-channel goals.

This digital transformation and new purchasing approach is happening in the name of Omni-channel connectivity. Retail executives’ plans point to an all-out race to connect data from any and all channels to better serve the customer — and the business — wherever both are found. In the retail world this is often referred to as Unified Commerce with the goal of providing one version of truth for data pertaining to customers, products, pricing and sourcing.

Insight: Technology purchases should facilitate connecting data from all channels.

I refer to the second trend as Omni-store because the physical brick-and-mortar store still plays an important role in the retail world even as online channels build. To truly be Omni-channel requires letting go of the legacy systems and practices, such as managerial accounting, and creating reward structures and measurements that don’t simply rely on the physical. This trend ties closely to the first trend as interconnectivity really enables the procurement, sales and delivery or merchandise independent of channel. Here are a few considerations and facts supporting the Omni-store trend:

• Inventory visibility. This year, nearly 62 percent of the IRT survey respondents claimed to have inventory visibility across all channels compared to less than 50 percent the previous year.
• Order management. More than 34 percent of retailers intend to spend on solutions that improve inventory management through better visibility, and more than a third will invest in order management/fulfillment solutions.

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Why Magento Popup is a “must-have” for your Ecommerce Store

Magento popup is always a controversial topic. Yeah, They have earned themselves a bad reputation as many find them boring and intrusive. However, they are staging a revival through many popular websites.

But do pop-ups really work? Today, we will demonstrate their effectiveness and show you how to use them wisely. That way you can avoid using ill-timed pop-up windows despised by web surfers

The purpose of a popup is to provide a very strong call-to-action. This action might be an announcement or sale you want to the visitor to know about, but more often than not, it's to collect email addresses.

With magento popup extension, you can create unlimited pop ups, design from predefined templates or create new with multi-purpose: list building, call-to-action, social follow, video play, Set flexible display rules based on visitor behavior, time, trigger, store view, Freely set popup position appeared on page and have fully customizable styles and effects

Having a good website is vital for any kind of business, whether small or big. However, something that should be emphasized is the need for customization and email marketing.

Here are top 6 best benefits of magento popup extension for your ecommerce store

Related:

• Get Inspired By These 10 Cool E-Commerce Magento Popups
• How to use popups to maximize conversion
• Top 5 best ways to use popups effectively

1. Marketing benefits

An informative website is a great place for marketing the services or products offered by a particular business. Through customization, the products can be seen by many people and therefore it complements the marketing duties of the business.

Moreover, Magento popup extension might collect email address for your online store. You spend time and money to keep filling the bucket with customers but the majority usually falls out of the holes and are gone . This is obviously counter-intuitive to a successful business. To keep customers in the bucket and being able to bring back those that fall out is really crucial to running a long term successful business. You might get a chance to convert visiter to a customer with effective email marketing campaigns by collecting email address of visiters.

2.Attract visitor attention

Any action suggested in a pop-up carries a higher conversion rate than when it is simply published on the website. It is undeniable that this approach, which forces users to look, does a better job at attracting visitor attention. Because Magento popup might Attract visitor attention then it might Quickly increase your conversion rate

3.Easy to create

You might create a magento popup easily with many magento popup form, magento popup banner. Magento popup campaign doesn’t necessarily require a huge team or reams of technical nous in order to be successful. In addition, It’s certainly possible to jazz up an magento popup form with fancy templates, videos, images and logos. In addition, some of the most successful magento popup form   utilise simple plain text form, suggesting that it’s the content of an form that is the most important thing.

4.Social Media Integration

Because  magento popup might help collect email for your online store by many magento , You can easily integrate your social media icons within emails to allow social sharing to be part of your email strategy, thus helping to further spread the visibility of your campaign.

5.Lower costs

Yeah, magento ecommerce popup might be attained at low costs, which is crucial in the current ecommerce market. Experts regard a website like an expansion of the office that involves fewer expenses, but has the advantages of having better market reach following effective magento popup extension through customization and email marketing

In addition, magento popup email marketing might lower  its cost compared to mainstream marketing channels. Yeah, There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel.

6.Improves profits

Enhanced consumer accessibility caused by customization usually translates to better sales. An improved sale in any business usually leads to better profits.

Conversely, simple is usually better as some customization controls might scare away beginner internet users. Moreover, non-customizable websites are simpler since they have reduced number of controls. There are many more interesting extensions for you to explore at marketplace Magento to strengthen your sites Check this out!

 

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Top 5 amazing features of Magento 2

It is officially announced that the next generation of Magento which is Magento 2 has been released. This new platform is considered as the leading of open source digital e-commerce platform. However, there are a large number people who are curious about the big question: "What is Magento 2.0?". It offers enhanced scalability and performance, productivity, business agility as well as new features to increase conversion rates. It also help you build on your open source heritage, offers unmatched flexibility and innovation chances to your global ecosystem of both developers and partners.

There are two version of Magento 2 which are available for download:  Magento Enterprise Edition 2.0 and Magento Community Edition 2.0.

Engaging Shopping Experiences

The thing is seen as a central to the Magento 2.0 version is creating engaging, personalized and seamless customer experiences across any device. Moreover, Magento 2 can help you to create website quickly which supports anywhere, anytime sales. In addition, you also can share your products in a more immersive way through integrated video. And, you can offer convenient, one-click account creation to save customer profiles for future purchases

Secure Payments

Besides, Magento 2 comes with tight out-of-the-box integrations with Authorize.net gateways, PayPal and Braintree. Especially, Magento Enterprise Edition 2.0 can integrates with CyberSource as well as WorldPay. All of the versions provide the ability and improved security to pursue the easiest level of PCI compliance, basing on the selected payment method.

Open, Flexible Architecture

A next-generation architecture which offers unmatched flexibility to bring your commerce vision to life is underpinning all of these new releases. A modular code which enables customization easily and time to market quickly. There are more efficient and extensive APIs which allow you to operate as well as connect at scale with any third party solution. A wide range of turnkey extensions can also be affordable and fast enhancements to your own store.  

Enhanced Business Agility and Productivity

Magento Commerce is also revolutionizing the merchant experience, enabling you to operate more efficiently and handle rapid growth, without scaling up your team. The new Admin panel design offers a streamlined, consumer-like interface that saves time when managing day-to-day tasks and is intuitive for new team members to learn. It is also touch-friendly so you can make updates or track sales while on-the-go.

Improved business tools empower you to continuously optimize your operations to drive growth. You can now effortlessly customize and save views in the Admin panel to enable quick access to information critical to your business. Setting up new products is also faster, with a step-by-step product creation tool and product import capabilities that are 4x faster than before.

Easier Maintenance and Upgrades

Lastly, modular architecture decrease the cost of maintaining your website and complexity. Moreover, it futureproos your investment by simplifying upgrades. It means that you can incorporate innovativefuncctionality because it is released by Magento Commerce on a quaterly basis to drive greater efficiency as well as higher sale.

Start Exploring Today

There are many ways to learn more about the powerful and innovative Magento Commerce platform:

• To access product information, videos, and white papers visit the Magento Enterprise Edition page.
• To find a Magento 2.0 Trained Solution Partner visit the Partner Directory or the blog post
• To see all the extensions available for Magento 2.0, visit our dedicated extension page. We highly recommend this, this, and this extension.
• To learn more about merchants already deployed on Magento Enterprise Edition 2.0, check out our early adopter blog post.

In order to enhance your e-commerce website, you need to consider Top 5 best features of Magento 2 for online store. The important thing is that before upgrading to Magento 2.0, you need to know clearly requirement of migration to Magento 2 

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5 ways to optimize your site to engage more customer

Hi friends,

What are you searching today? Thinking about some strategies that could make your business expand the market and create the difference with your rival, aren’t you?

Believe me, they think like you too. Everyday, we rack our brain trying to figure out how to get more customers, but have ever spend few minutes to think about why we do that? Can we find some strategies which are more effective.

So, after giving you recommendations to using Magento Embedded Product with we will gather 5 ways to optimize your site, in order to increase conversion rates and boost your sales.

1, Make Navigation and Search Tools more friendly.

The first step to optimize your site is ensuring customer can find your product easily. Believe us, they don’t have patience in your storefront if search tools work slowly. Image that Chrismas come closer and a guy want to buy a special gift for his girlfriend. But the trouble is that he will flood in thousands product showed on storefront. Well, what can we do? Just see him be confused and leaves your site?

By using autocomplete function, you can make his desired item appear immediately after typing few words. Futhermore, you can offer mobile search solution to rocket sales. In fact, 30% of US ecommerce sales are on mobile so helping customers skip numerous steps using shopping app and friendly mobile screen will boost sales up.

Thirsty and no Coffee Shop near? No matter. You can find everything with it.

Besides, don’t forget to create a special holiday category and making it pop out on your mega menu. This Navigation will make customers focus on your campaigns and help them find what they are looking for quickly and get better user experiment.

Who doesn’t love this simple and direct Menu like this?

2, Reduce Check Out Time

At the end of the holiday season, customers have different tone of shopping. They may be less conscious about the price. Instead, convenience must become the top as they are running out of time. Reduce check out time by fast check out and Web POS will help customer feel comfortable instead of wasting too much time to buy a gift item. Just try and see your customers buy like “Fast and Furious”.

The easier I buy, The more money I spend.

3, Offer Promotion Gift and Give Reward Points

You know that people love freebies, especially in the festive atmosphere! Why not offer them some small gifts. They must feel so warm to choose you. By using promotion gift, you will impress customers and pull them closer to your products. Besides, try to give your customers a reason for coming back on this sale season by giving them reward points for their activities on site right from now. They can play haloween games, do test, or review about our product and receive reward points. Interesting, isn’t it? No one will refuse you now!

Visitor will get closer with your store with it.

4, Add social sharing button on product’s page.

Nowadays, social channels are extremely for e-commerce. The shoppers turn to Youtube video and read Facebook reviews and rating before go to shopping. So placing sharing buttons in prominent areas in your site’s design will motivate customers to share their reviews of a product to their Twitter followers or Facebook friends, or allow them to share a sales offer or even a sales confirmation email.

Know the power of social channels and boost your traffic with them!

5, Set up Magento Embedded Product for your site.

You have already known about What Magento Embedded Product is and Why an online store need it, and you want to know more detail about all of this extension.

Magento Embedded Product has 4 powerful main features, that I can name here are:

• Create widget with two types: Product and Image
• Detailed Report
• Add embedded products anywhere

But why It can make the different? Back to the past, the trend was navigating customers to the product page to generate sales, all online store owners need is building as many backlinks as possible. And let imagine when your store becomes bigger and bigger, how many time and human resource you have to pay for that. Fortunately, now your products can appear in any page and any site with the development of Magento Embedded Product. Besides, you can choose different links for CTA button & widget: product page, shopping cart page, checkout page or any wanted page. If you choose checkout page, the product will be add to cart right away. So now, your affiliate sites can generate sales directly without navigating customers to the product page.

For both the store owners and the customers, the holidays are a stressful time in the retail world. But the revenue will increase more and more in this time if you can optimize your site on right ways. Well, Are you ready for Holiday season?

Let try these tips and don’t forget to register for our newsletter!

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Reviews of Web POS by Magestore (Part 1)

General
Name: Web POS (Magento POS)
Provider: Magestore
Price: 
.Community Edition: $299.00
.Enterprise Edition: $499.00
.Installation (Optional): $50.00
Reward: 
.30 days money back
.Free online support
.Free upgrade

If you're sick of endless customers queues in real store or online store, all you wish for is a Point of Sale (POS) system that can perfectly integrate with Magento. Among tons of Magento POS, which one will you choose?
In this article, you will find some thoughts on Magestore Web POS. This EPOS is suitable for not only online store but also physical store. The best part is that you can synchronize data from local storage to this system

Interface
The interface of Magestore Magento POS is quite attractive. Basically the look on laptop or desktop will be as below. You wil have all the products displayed in grid, it eases your search. However, to customers who prefer the display in list, it's a real problem because Magestore Web POS doesn't provide that function. In other word, you can't customize the display of products.

The interface of this Magento POS can be also responsive to tablet and wide screen. On an iPad, Web POS will look like this:

To jump from checkout to your order or the settings, this Magento point of sale also provides with a sidebar. It impresses customers with attractive look. Also, it allows customers to quickly navigate your store with different languages.

Main features
1. Search products by barcode.
Without much training, staff can also creat orders with lightning speed. What makes this extension different is the custom sale function. In case your customer wants an item that is not in the system yet, you can add more with in this function.

2. Offline mode 
If the internet goes down, Web POS will automatically save all the data to web brower and synchronize from local storage. With this feature, selling process won't be interrupt due to the network error.

3. Report and Analysis
In the back-end, the dashboard for shop owner will provide chart and sum up the sales as pictures below

On the navigation bar, you can get more specific report and anylysis of each part such as sales, shopping cart.

For exemple, as for sales report, Magento POS will provide chart and numbers like this:

Other main features will follow in part 2 of this review. For the guidelines, latest news and explanation about Web POS of Magestore, please find out on this website: Magento POS

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An overview about Magento Extension

What is Magento? 
Magento is an open-source content management system for e-commerce website. Magento employs employs the MySQL//MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. Unlike other platforms such as Wordpress, Joomla,... Magento is designed to be highly compatible with functions of an ecommerce website.

What is Magento Extensions? 
Platform is just the beginning of an ecommerce website. Magento allows you to build ecommerce website from scratch with basic functions such as checkout, display shopping cart, payment,... However, Magento doesn't provide enough functions or sometime the processes are too complicated. Merchants need Magento extensions so that they can optimize online stores.

For example, you're planning to reward customers on their behaviors but Magento doesn't offer that kind of function. That is when you need Magento Extension. The screenshots below are example taking from Reward Point Plus Extension of Magestore.

[Click on image to enlarge]

As you can see, this is front-end after installing Reward Point Plus. Customers can track the reward points and the balance of points.

As for back-end, this is the demo.

[Click on image to enlarge] 

In short, Magento extension will add more functions, simplify process in Magento. Extension is a smart choice to decrease your bounce rate due to unattractive interface, complicated process. 

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Psychological Pricing Strategies in E-commerce

As e-commerce business gradually replaces traditional offline retail sale, there is a battle between online sellers of attracting customers to their site and buy their products. Among various strategies, psychological pricing is the easiest way that owners decide to try first hand.

In this paper, I will focus on psychological pricing strategies which are similar to traditional offline ones.

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