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Showing posts with label psychology. Show all posts
Showing posts with label psychology. Show all posts

Thursday, August 6, 2015

Psychological Pricing Strategies in E-commerce

As e-commerce business gradually replaces traditional offline retail sale, there is a battle between online sellers of attracting customers to their site and buy their products. Among various strategies, psychological pricing is the easiest way that owners decide to try first hand.
In this paper, I will focus on psychological pricing strategies which are similar to traditional offline ones.