Showing posts with label psychology. Show all posts
Showing posts with label psychology. Show all posts
Thursday, August 6, 2015
Psychological Pricing Strategies in E-commerce
6:35 PM
bundling, ecommerce. online shopping, ending nine pricing strategy, psychological pricing, psychology, sale price
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As e-commerce business gradually replaces traditional offline retail sale, there is a battle between online sellers of attracting customers to their site and buy their products. Among various strategies, psychological pricing is the easiest way that owners decide to try first hand.
In this paper, I will focus on psychological pricing strategies which are similar to traditional offline ones.










