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Thursday, August 6, 2015

Psychological Pricing Strategies in E-commerce

As e-commerce business gradually replaces traditional offline retail sale, there is a battle between online sellers of attracting customers to their site and buy their products. Among various strategies, psychological pricing is the easiest way that owners decide to try first hand.
In this paper, I will focus on psychological pricing strategies which are similar to traditional offline ones.

Sunday, August 2, 2015

A Pretty Flashback on Ecommerce History

Today people are too busy with selling or purchasing online and no one bothers to know about how ecommerce evolves from such a simple tool for only B2B transaction to a multi-billion industry that people use everyday.